Content Marketing

How are you using content for organic growth?

engage audiences with increased Online Presence

Our Content Marketing Strategy

Why Content?

Content is King! 72% of marketers say content increases engagement*.  It is the most effective way to promote a business according the Content Marketing Institute.  Unfortunately, coming up with a content marketing plan is often complex and time-consuming.  In fact, 63% of businesses don’t have a content marketing plan and 32% of those that do think their strategy is fair to poor.* The main reason for this? Producing content is tough (60% of people find it hard to produce content consistently).* 

What is Content?

Having a good idea of what content marketing consists of is a good first step.

1. Blogs- Blog posts are among the most shared content online.  Blogs that produce the most shares are at least 3,000 words long.  

2.  Podcasts/Audio- Podcasts have become an important way to engage your audience.  Infact, 40% of Americans listen to podcasts.*

3.  Images- Posts on Facebook with a picture are three times as likely to be shared than those without.  Infographics are great images for engagement with 84% of those using them finding them effective.*

4. Video- Video is the way fo the future for content marketing.  Marketers who use video get 66% more leads per year.  It’s predicted that by 2021 video will represent 82% of all internet traffic.*

5. Webinars- Webinars are fantastic arenas to cultivate leads.  87% of those who have used webinar fround them effective.  20-40% of webinar attendees become leads.*

6. Interactive Content- Interactive content engages your audience like no other.  A good starting point is quizzes and contests.  

7.  Email Marketing- Email remains a popular way to communicate.  In fact, 90% of Americans use email.  A/B testing can boost email conversions by 49%!*  

Tailor-Made Digital Marketing

Customized Content Strategy

Good content needs to be customized to the business.  Original, informative, trending content pieces work best for SEO and lead engagement.  

Reused, non-original content will not only provide no results but can also get your business penalized by search engines.

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