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Conversational marketing uses a chat bot or live chat to engage prospects on your website or through messaging. It enables you to start or continue a conversation with prospective clients to lead them through the marketing and/or sales process. You can ask them questions, one by one, getting crucial information to better serve them and pre-qualify them as leads.
Chatbots use artificial intelligence to anticipate the clients questions and provide pre-programmed responses. Chatbots can be used exclusively or as a precursor to a live chat. Conversational marketing reduces form abandonment, engages clients, enables immediate responses to questions, can set appointments, and helps generate leads.
It’s important to find the marketing strategy for conversations with your clients that works for your particular business.
Our team strategizes with you to determine the optimal product and platform for your business’s conversational marketing plan.
