Geofencing is a great marketing tactic to hyper-target your prospects. It enables you to sent the right message, at the right time, to the right person.
Geofencing allows marketers to send a text, ad, app notification, or email to a mobile device or RFID when it enters or exits a specifically defined geographic boundary.
Use geofencing to target residents around your office, listings, special events, etc. You can also use it to alert prospects of your services when they visit your competitors or complementary service providers.
Taking part in an expo, conference or summit? Wow the visitors with a welcome text inviting them to visit your booth or speech when they arrive to the venue. The possibilities are endless!
Benefits of geofencing include better targeting, hyper-targeted advertising, cost effectiveness, improved data collection, a personalized client experience and a competitive advantage.
Results of geofencing are best when combined with other marketing tactics like remarketing, content marketing, video marketing and SEO, just to name a few.
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